For years snowboard companies simply sized down men’s snowboards and applied pretty pink graphics featuring flowers and animals to them. Not anymore! Companies have created women-specific focus groups, beefed up their women’s pro teams and created snowboards specifically for women based on their feedback. Women’s bodies and turn mechanics are different than men. Since women tend to have less body mass and smaller feet than men of the same height, women’s snowboards tend to have narrower waist widths, thinner profiles and softer flexes.