There is talk of how "discursive structure" constitute self and society, of how the "hegemony" of the dominant ideology expressed through advertisements, news stories, or popular song lyrics ideologically reproduces subtle racist or sexist or liberal or conservative biases.
but there is no agreement, In fact, a whole wave of scholarship in the 1980s and 1990s pointed to the extraordinary capacity of individuals to reinterpret, resist, or subvert media messages, no matter how ideologically nasty or subtly encoded they may be.
A news story is an announcement of a special kind.
It is not like an advertisment, the self-interested purpose of which one can presume.
It is not like a public relations event, which is suspect on its face.
It is a declaration by a familiar commercial or stare agency, staffed by news professionals, that an event is noteworthy.
It announces to audiences that a topic deserves public attention.
placement on the page or in the broadcast and frequency of mention indicate how noteworthy; readers and viewers undestand